by Jessica Salter
June 28, 2024, 1:45 pm EDT
Wall Street Journal
On a recent trip to the new Manhattan flagship for Stòffa, a menswear brand, Colin King made a beeline for the back of the store. The 36-year-old stylist and artistic director had booked a made-to-measure appointment—but not for a suit. Instead, he chose a cotton-silk shirt, relaxed pants in a classy wool, and a drapey, chocolate-brown shirt-jacket, all for his everyday wardrobe. He also snapped up slipperlike suede loafers. “They’re so handsome,” he said.
Lately, the way men like King dress has undergone a subtle shift. Those in the know have been embracing a more refined and considered, if not quite formal, style. “There’s a real move toward relaxed elegance,” said London designer and tailor Charlie Casely-Hayford. “It looks effortless, there’s a nonchalance, but it projects power and confidence.” Stòffa, a newly buzzy, 10-year-old label embodies the look.
Despite a few modern tweaks, we’re talking about the kind of get-ups that Cary Grant might have worn to lounge about—polished yet unstuffy, and with a certain old-timey appeal. The look is linked to the much-talked-about “quiet luxury” movement, but it often has “more personality than quiet luxury,” said David Telfer, creative director at British brand Sunspel. Think flowy, pleated pants, bold polos, souped-up chore jackets and loafers with waferish soles.
Lots of men who now crave easy elegance were stocking up on streetwear a year ago, according to Dag Granath, co-founder of Saman Amel, a Stockholm brand known for its tasteful tailoring. “What we’re seeing is that a 28-to-38-year-old customer is swapping out [streetwear from] high-end fashion labels for a bit of tailoring to anchor the rest of their wardrobe on,” said Granath.
Jon Gorrigan, 43, a fashion photographer in London, used to live in casual streetwear. But he’s “dressing smarter now,” he said, “more like my grandfather, who was a real sharp dresser. He wasn’t a rich man, but he always looked elegant.” He’s swapped sweatshirts for striped polos from London brand King & Tuckfield, and the odd fun piece like a faded Gitman Vintage Hawaiian shirt. Dressing “with more consideration,” as he put it, “makes you feel more grown-up.”
A pair of Saint Laurent loafers were Gorrigan’s entrée into elegance. “They are lower profile, which feels more streamlined, with a subtle monogram,” he said. Indeed, slim-soled shoes, from moccasins to sneakers, help define the modern Cary Grant look. “Men want slimmed-down shoes to go with the new, smarter, classic look,” said Tim Little, creative director and CEO at Grenson, a British shoemaker. The chunky, lug-sole bases that have reigned for years appear to have undertaken a juice cleanse. Current hot, refined styles include leather slippers by Lemaire, Saman Amel’s suede moccasins, and super-lean sneakers like Dries Van Noten’s suede style and Miu Miu’s interpretation of the New Balance 530. A finer shoe “feels a bit more dressy and chic, and won’t dominate the whole outfit in the way a chunky boot would,” said Granath.
Such streamlined kicks go nicely with flowy linen trousers, dark denim and polo shirts—whether preppy buttoned styles or “Johnny collar” polos, a sexier, buttonless take. Sunspel reports that sales of its Riviera polo, a trim design sported by Daniel Craig in “Casino Royale” (2006), have increased by 51% in the U.S. in the last four months, year on year. On the brand’s website, this polo is most often bought with an unstructured linen blazer, noted Telfer.
Those who want a tad less formality than a blazer will appreciate how the humble chore jacket is being reworked in luxe fabrics. The results feel easy yet urbane. See Zegna’s floppy, silk-linen take, or upcoming fall designs from Scotland’s Johnstons of Elgin made from premium merino and Scottish tweed.
Though elegant dressing reads as expensive, you can score the look at reasonable prices. Accessible labels like Madewell, Percival and Cos sell sophisticated polos and roomy, pleated trousers. Meanwhile, you can find streamlined loafers at OG brand G.H. Bass for $175.
Elegant needn’t be boring, noted Bryan O’Sullivan, 42, a design-studio founder who’s based in both London and New York. His workday uniform consists of high-waist pants and taupe knit polos, “which does feel quite Cary Grant,” he said. But he’ll occasionally add “a splash of flair” with choice items like Bode cream pants embellished with quilted cats.
He said the confidence that this pulled-together, slightly offbeat look projects is good for business. “When you’re trying to convince a client of your creative vision, it does help if you look the part.”
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